The Chairman wrote:
Guilds also provide activities, such as elytra training through the Sky fire Guild, and services, like making areas safe with light as the Slayers Guild has done.
To elaborate this point: We like to fill in the "lore" and the setting of the world, making it feel fleshed out. Most of our world building is done via the in game builds and the library/lore posts that we make on the forums. In game Guilds are merely taking a stab at filling out the world based on what we think our realms and characters might come up with and have in the setting.
My Skyfire Guild was set up with the intent of flying lessons in mind, there's a course in Kaltamerri which teaches new Elytra users how to fly with a good technique. It's one of the few practical-use Guilds that doesn't only have in-lore interactions or to look pretty as part of a town/city. That being said it has a full history and lore of its creation and where it came from as well.
There's a lot of fun to be had in our world, lots to explore for new players. We have survived so long as a community (as so often RP servers fade away) as we are casual. I like to do the occasional in-character moment, as befits my status as the Emperor of Hermertia, and because I like to document historical happenings (creation of a new realm, Count, Duke, King ascension) so it's nice to be in character for that and act as your character would. But its not all the time, we usually just are talking about whatever and cracking really bad jokes in voice chat.
Hope that helps